SFMOMA

Aesthetics 🤝 Athletics. Get in the Game: Sports, Art, Culture brought the worlds of art and sport together in one of SFMOMA’s most ambitious exhibitions to date. Taking over the museum’s entire seventh floor, the interactive exhibition explored the powerful role sports play in contemporary culture. Our integrated campaign spanned out-of-home, digital and radio, inviting sports fans into the museum and art lovers onto the field.

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Original Air Jordan 1s

FIFA Women's World Cup soccer ball

Vinyl punching bags by Jeffrey Gibson

Glazed ceramics by Roberto Lugo

Horse mask constructed of Air Jordans by Brian Jungen

Colin Kaepernick's 49ers jersey

DesignworksUSA racing wheelchair

Nike's gold shoes for Michael Johnson

Tokyo 2020 Olympic Games sakura torch

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PRESS

New York Times: Draw Sports Fans to an Art Museum? That’s the Goal.
Global Newswire: SFMOMA's "GET IN THE GAME" Features Art and Design
SFMOMA: From the Court to the Canvas: Get in the Game at SFMOMA
The Collector: Contemporary Art and Sports Come Together at SFMOMA
Omny: A preview of SF MOMA's upcoming "Get in the Game" exhibit
Datebook SF: SFMOMA encourages sports fans to 'Get in the Game' with open art call

DREAM TEAM

Design: Shannon Burns, Joo Park
Production: Shaz Kuerschner, Rita Ribera Channon, Keenan Hemje, Micah Trieu
Music & sound: Sticky Thing
Voice talent: RyanNicole, Alanna Mickles, Ja Ronn Thompson