UNDO TOBACCO

Work

Apr 3

A California without Big Tobacco isn’t just possible — it’s already happening. I helped amplify UNDO’s victories against the tobacco industry through the stories of real Californians. Directed by Clara Tägtström, Exhale dives into the worlds of everyday heroes: a soldier who quit vaping for his son, a convenience store owner who refuses to sell vapes, a Compton Cowboy breaking the nicotine cycle in his family, and more.

UND-001-202406_UndoTheGreatExhale_2_Day2_Frankie_094.jpeg

UND-001-202406_UndoTheGreatExhale_2_Day2_FrankieCar_048.jpeg

UND-001-202406_UndoTheGreatExhale_2_Day2_LaylaGaliaLizzy_035.jpeg

UND-001-202406_UndoTheGreatExhale_2_Day2_LaylaGaliaLizzy_086.jpeg

UND-001-202406_UndoTheGreatExhale_2_Day2_LaylaGaliaLizzy_107.jpeg

UND-001-202406_UndoTheGreatExhale_2_Day2_LaylaGaliaLizzy_143.jpeg

DREAM TEAM

Anne Elisco-Lemme, Creative Director; Kalee Abella, Associate Creative Director (Art); Amanda Chaffin, Senior Producer; RSA Films, Production Company; Clara Tägtström, Director; Maria Del Rio, Photographer; Field Day, Music; Handsome Sound, Sound Design; Cabin, Editorial

Madeline Lambie https://www.madelinelambie.com

UNDO TOBACCO

DREAM TEAM

Test It. Treat It. You Can Beat It.

Bonterra Wine