Facebook Global
In 2016, Facebook set an ambitious goal to become the world’s most philanthropic company and inspire its global workforce to build deeper relationships with the causes they cared about.
We brought that ambition to life through a global integrated campaign culminating in Global Causes Day. I wrote, edited and produced the campaign’s anthem film, shaping the story from initial concept through final execution. The project also gave me the opportunity to help interview celebrities Sean Penn, Susan Sarandon and George Lopez about their own philanthropic work.
Mark Zuckerberg presented the film at Facebook headquarters to open his corporate citizenship address and the company’s Global Creative Director said it made him proud to work at Facebook.
More than half of Facebook’s global workforce participated in Global Causes Day — significantly exceeding our goal of 33%.
DREAM TEAM:
Writer, Editor: Madeline Lambie; Production: Spy Post; Music: Beacon Street Studios; Installation Artist: Stephanie Mufson; Art Director: Rachel Ngun; Executive Producer: Amy Yvonne Yu; GIF Artist: Daniel Castro; Paper Artists: REVERBERE; Creative Director: Chris Masse; Post House: Umlaut