NOT YOUR LAB RAT
Big Nicotine releases new products faster than science can study them. Which means the damage to your body today could become tomorrow’s warning labels. For this campaign for UNDO, I drew inspiration from the health PSAs I grew up on. I aimed to create an simple, unforgettable metaphor that sticks with young people and makes them question new nicotine products.
DREAM TEAM
ACD/Art Director: Kalee Abella; Creative Director: Jessea Perry Hankins; Executive Producer: Rita Ribera Channon; Director: Angelo Cerisara; Production Company: Biscuit Filmworks; Editorial: Church Edit; Editors: Mah Ferraz; Assistant Editor: Sky Kim; VFX/Finishing: Ethos; Sound Design: Caron; Sound Editing/Mix: Tone11; Voiceover: Beth Pierce.